Ehsan Pourhadi Web Developer / Music Producer / Problem Solver

Muslimix

FINAX well known FCMG brand and famous muesli maker wanted to engage with consumers by combining music and the muesli ingredients through an interactive and social media based web-campaign. The criteria were; a fun, easy-to-use and cool sounding application.
UX / Design
Photoshop
So The Fan Club and Magisty developed a web campaign application that enabled the user to mix ingredients into customized bags of muesli, just like a DJ mixing different beats and sound effects into cool dance tunes. Consumers mixed their own blends and the beats were shared in their fb-feeds for competing to win a years supply of FINAX breakfast cereals.The result; a successful campaign and a web based application using the latest HTML5 sound technology including a social media campaign with voting, rating and sharing functionality. Also, a lot of cool beats.