FINAX well known FCMG brand and famous muesli maker wanted to engage with consumers by combining music and the muesli ingredients through an interactive and social media based web-campaign. The criteria were; a fun, easy-to-use and cool sounding application.
So The Fan Club and Magisty developed a web campaign application that enabled the user to mix ingredients into customized bags of muesli, just like a DJ mixing different beats and sound effects into cool dance tunes. Consumers mixed their own blends and the beats were shared in their fb-feeds for competing to win a years supply of FINAX breakfast cereals.The result; a successful campaign and a web based application using the latest HTML5 sound technology including a social media campaign with voting, rating and sharing functionality. Also, a lot of cool beats.