Roofit Campaign Website: A Case Study in Promoting Lindab's Administration Services for Roofers and Tinsmith Workers
Introduction:
Roofit is a campaign website developed to promote Lindab's administration services specifically tailored for roofers and tinsmith workers. The primary goal of the website was to showcase the benefits of Lindab's services by highlighting the time-saving potential for these professionals. A key feature of the website was a simple calculator that estimated the hours saved on administration work based on the size of the roof. The website was built using WordPress and integrated with custom APIs from Lindab's inbound marketing platform for seamless form submissions.
Website Development and Design:
Leveraging WordPress as the content management system, we created a visually appealing and user-friendly website for the Roofit campaign. The development process involved implementing the calculator feature that allowed roofers and tinsmith workers to input the roof size and instantly see the estimated time saved on administration tasks. The website's design focused on simplicity and clarity to effectively convey Lindab's message and value proposition.
Integration with Lindab's Inbound Marketing Platform:
To streamline the lead generation process, we integrated the website's forms with Lindab's inbound marketing platform. This integration allowed for automated and efficient handling of form submissions, ensuring that leads were seamlessly captured and delivered to Lindab's administration services team. The integration provided a seamless user experience and facilitated a smooth transition from website visitor to potential customer.
Result:
The Roofit campaign website successfully promoted Lindab's administration services to the target audience of roofers and tinsmith workers. The calculator feature, combined with the engaging design and clear messaging, effectively conveyed the potential time savings for these professionals. The integration with Lindab's inbound marketing platform ensured efficient lead generation and streamlined the customer acquisition process. The Roofit campaign website played a crucial role in driving awareness, generating leads, and ultimately showcasing Lindab as a trusted partner for administration services in the roofing industry.
Conclusion:
The Roofit campaign website demonstrated the power of a well-executed digital marketing strategy. By leveraging WordPress and custom APIs, we created a user-friendly and impactful website that showcased Lindab's administration services for roofers and tinsmith workers. The calculator feature served as a compelling tool to quantify the potential time savings, while the integration with Lindab's inbound marketing platform facilitated seamless lead generation. The Roofit campaign website successfully raised awareness, generated interest, and positioned Lindab as a reliable partner in the industry.
